MMORPG.com Age of Conan Correspondent John Humphrey writes a look at the fan base of the Conan IP that Funcom has to draw from and the new steps that the MMO is taking to bring them and others into the game.


"In the first article of my column, I introduced the concept of marketing, as opposed to simple advertising. This week, I'm going to take a look at the vast audience that Funcom has yet to tap and the ways that the company has set about drawing new players into the game.

There are fans that have read the original Robert E. Howard short-stories and poetry, much of which was written between 1932 and 1936 and re-published extensively. Many of the original Howard stories are available to read for FREE online. There are those of us who have followed the "pastiche" writings and books about Conan (non-Howard material), from the likes of Sprague de Camp, Lin Carter, Robert Jordan, Leonard Carpenter, Steve Perry, John Maddox Roberts, and many others."



Read the whole article on MMORPG.com.