I think he meant how does 'player loyalty' relate to FTP players being able to get the cloak and items also...
but hopefully FTPs will be more interested in subscribing to the game to get all the wb's that are 'locked' from the FTP crowd, and to join to get access to the relics for the new stuff. Plus all the bonuses for lvl 80 chars in game, like AAs and khitai sixmans and such