You really should consider bottling up your negativity, both on the forums and in game, as there are significant numbers enjoying the content despite elitist protests.
The world bosses provide the opportunity for people to obtain some basic gear for their characters, that will then allow them to participate in content that they would not ordinarily have access to. Let's face it most groups regardless of content advertise for xp, gear and AAs, this will assist somewhat.
It's only one week a month ordinarily. Keep smiling.