what youre saying is half true. AA's were half assed idea for the game in the first place. but now they are here, and anything short of flooding the trees for everyone is unacceptable IMO. best way to kill off a bad idea.
world bosses: COMPLETE GARBAGE content at best. anything invested in it should have gone to unf***ing whats already in game and then providing for the real end game content:
progression.
as with any pve based game, you can only get so far till there is nothing left to do. scripted fights only go so far, and when the cap is met (t4), people just stop logging in, or just log in on raid nights. the real progression here (don't get angsty) is pvp. its dynamic end game content. if FC used proper focus and insight, (and fired Morrison the day after he was hired), this game would have killed for years to come. sadly the lack of any dynamic content is what causes people to stop playing / play much less.
but, figure, they'll keep flicking boogers and cig butts to the carp, cause hey, they'll eat it; they don't know any better.