I will refrain from commenting on this, if people want to read the test live discussion within its actual context I do invite them to do so however.
Yes this is PvE content as it clearly states on the Testlive forum and this thread. If PvP springs up around it and can be made a larger incentive in some way as part of this then all the better and I welcome any suggestions in this regard, constructive feedback is always welcomed. However this is considered to be a PvE system as is not being 'sold' in as anything other than that.