At the moment you can change your hair colour and style but thats about it really so this has given me an idea to suggest (and sorry if I'm posting this in the wrong place, have never used this forum before)...
How about adding a service accessible via accounts or the online shop where players, for the cost of some FC points, can revisit the character creation menu and ‘tweak’ the features of one of their characters ?
This I think would be very popular with many gamers – its very annoying being stuck with a L80 character whose nose is just "not right" or the body is too short because you forgot to increase the height. Or when certain items of armour become available through raids and dungeons and they might not quite look ‘right’ on your character and you may wish you’d made one or two features different but are now stuck with them.
Its possible to edit names for a fee via player accounts so why not be able to edit the features of characters also ?